The increasing rate of disease and mortality in fish farming on a global scale can have a significant impact on the growth potential of the industry. Therefore, it is important for fish farmers to implement proactive health barrier control measures to prevent disease outbreaks and promote optimal fish health and welfare, which can improve the industry's competitiveness, consumer confidence, and growth potential.

Disease outbreaks can result in high mortality rates, which can reduce the overall biomass of the fish stock. This can result in lower production capacity and reduced profitability for fish farmers.

Disease outbreaks can result in increased production costs due to the need for treatments and operational measures. This can increase the cost of production and reduce the competitiveness of farmed fish products in the market.

Disease outbreaks can lead to reduced consumer confidence in the safety and quality of farmed fish products. This can lead to reduced demand for farmed fish products and negatively impact the growth potential of the industry.

Disease outbreaks can result in non-compliance with regulations and standards related to fish health and welfare. This can lead to fines and other penalties, negatively impacting the reputation and growth potential of the industry.